The mark is one circle split in two: ink for people, rust for the machine.
Design system
Logo, colour, type and voice for Nuova.Studio.
The system is built around one idea: machine speed and human judgement. The mark, palette and typography all serve that split.
Primary mark
23.44°
Dark surface mark
Nuova.Studio
Logo
Never separate the halves.
The split is always tilted 23.44 degrees. Never round it, straighten it or redraw it.
Use the light mark on bone and the dark-surface mark on ink.
The system should feel editorial, precise and operational rather than decorative.
Colour
A quiet base with one warm operating signal.
#F6F3EE
Bone
Primary background
#1C1A17
Ink
Text, dark surfaces and human half of the mark
#B85C38
Rust
Machine accent, links and decisions
#C97B54
Rust light
Dark-surface accent
#5F7052
Moss
Secondary signal and validation states
#E0D8CA
Oat
Lines, cards and quiet surfaces
Typography
Editorial where it matters. Mono where the system speaks.
Headlines
Prata
Editorial, calm, high contrast.
Long-form copy
Libre Caslon Text
Used for leads and body copy.
Interface
Instrument Sans
Navigation, layout and practical UI text.
Labels
IBM Plex Mono
Eyebrows, metadata, chips and system language.
Voice
Nuova speaks in short, concrete sentences. Evidence before hype. Decisions over theatre. The tone is warm, but never vague.
AI first. Built by people.